DELIVERABLES Identity, Visual System, Print Collateral
TAKEAWAY Soile is a conceptual project for a possible plant shop. The shop offers a wide variety of rare, exotic plants, and floral arrangements. ‘House of Plants’ was chosen as the tagline to reflect the ethos of this shop.
The idea behind Soile’s branding is to translate the leaves of the plants to a graphic form, to create an organic visual system. Bold sil-houette shapes that represent the plant leaves were used across each of the brand assets. The logotype has been developed to reflect the flexibility and movement of a growing branch extending out to the heavens.