Head in the Clouds
—Noon SF

DELIVERABLES  Identity, Visual System, Print Collateral

TAKEAWAY  Soundcloud has always been at the forefront of streaming music online. It is a home to multi-platinum recording artists, random kids recording beats in their bedroom, and everything in between. Noon SF Music Festival, held by Soundcloud, supports emerging artists and local music communities by giving them a platform to gain recognition.
        A playful identity was created for this festival. Developing a color palette that plays with primary colors, mixed with pastels, different graphic shapes, creates a voice for the brand. The placement of the letters of Noon draw a reference from the sun reaching the highest point above the horizon. With a simple but quirky design, the identity has a unique presence that has personable qualities.