DELIVERABLES Ad Campaign, Editorial, Print, Web
TAKEAWAY Mubi is an online streaming service that offers independent and award-winning movies everyday. The movie database is an expertly curated selection of classic, cult, independent and international films from around the globe. The company needs a campaign idea to help attract more users to their service. My idea was to make typography-driven movie posters so that all great films sit on the same pedestal, no matter the popularity of the film. The result was a poster campaign and a new design for the website.