Feel More in Fillmore
—Fillmore Social Club
DELIVERABLES Brand Identity, Print Collateral, Web
TAKEAWAY Fillmore Social Club is a Korean-fusion restaurant located in the heart of Fillmore neighborhood. This welcoming bar and kitchen serve various Korean snacks, Asian-fusion combos, and playful cocktails.
This is a collaborative project with Andreas Pranoto to redesign identity system for Fillmore Social Club. We were intrigued by the possibilities of what the brand could have become if they were to position themselves with the current market trends. The visual language was set to be modern and welcoming.