Ready, Set, Sleep —Casper
DELIVERABLES Visual System, Packaging
TAKEAWAY Casper is a New York-based mattress company. It uses science, design thinking and whimsy to make sleep products worth talking about. The company hopes to widen the market and introduce its latest products that promote a good night’s sleep.
The goal is to create a visual identity for the packaging that is an extension of the current recognised Casper brand. Using shades of blue as seen on Casper mattresses cultivates a brand personality that’s calm and relaxed, denoting a good night’s sleep. Each packaged box includes a bath soak, a pillow spray, melatonin gummies, an aromatheraphy candle, and chamomile tea.