Bay Area Rides Together
DELIVERABLES Identity, UI/UX Design
TAKEAWAY BART, or Bay Area Rapid Transit, is a train system that serves San Francisco and the East Bay. It carries more than 400,000 riders every weekday. It has become a huge part of the fabric of the San Francisco Bay Area.
BART currently doesn’t have an official app. It powers hundreds of third party apps. What distinguishes this from the other third party applications is the real-time arrival information, designed in accordance with the color that appears on the map. Clipper cards can be used in the form of a QR Code, making it easier than its competitors. Frutiger type-face was used for emphasis and clarity, and pairs with the wayfinding and signage across the Bart Station.